Midem Day 5

Last night, after dinner in the Carlton Hotel, we were entertained by an impromptu jazz performance by a very talented pianist, harmonica player and singer. They commandeered the hotel piano and performed a fantastic version of 'Route 66' for a very select audience of a handful of people who wandered past and were so transfixed they had to stay and listen.

People who walk past the Digimpro stand are similarly transfixed and have to stay and listen to us and the tracks that we show them!

I went to a session yesterday called 'Get A Buzz Started - Reach Your Community!'. It was scheduled to last for 45 minutes, but really could have been summarised in 2 sentences. Embrace the web and strive to build up an email list of fans, remembering to email them with valuable (free) content regularly. Oh, and put a forum on your website so fans can interact with each other.

I don't know what I was expecting exactly, but it was a little more than this. What about weblogs, rss feeds, bluetooth/rfid enabled ads, guerilla marketing, media2.0 and new ways to interact with fans?

Tonight is the closing party for this 40th Midem conference. I am really looking forward to rounding off a good week by hearing Satoshi Tomii (sp?) and David Morales play at the closing party. Can't wait!