IE Music / robbiewilliams.com and Digimpro Announce Strategic Partnership

IE Music and Digimpro announce today that they have agreed a strategic partnership. The partnership focuses on incorporating Digimpro's interactive music technology into the activities of all IE Music's artists including robbiewilliams.com. Digimpro's technology was successfully tested in a promotional campaign for Robbie Williams sponsored by VISA in Germany; proving exceptionally popular with the fans and satisfying the marketing objectives of robbiewilliams.com. Following on from this success IE Music and Digimpro will also apply the interactive music technology to bring new levels of engagement and a significant increase in value to Robbie Williams' activities with consumer brands. Tim Clark, MD of IE Music said: “We are always looking for new approaches and ways to make it fun for fans to discover the music of our artists in the digital and mobile worlds. Digimpro's technology is particularly interesting to us because, not only does it engage the fans in new ways, helping us to promote our artists, but it also opens up new revenue streams for Robbie Williams and our other artists, by selling personalised mixes, as downloads or ringtones.“ Rupert Evans, MD of Digimpro said: “We are delighted to have the opportunity to work with one of the most innovative and respected management teams in the business. It is also very exciting to have IE Music's artists and their music on yourspins.com, our web 2.0 community. We will shortly be announcing some new strategic partners in Asia and we look forward to bring these to our relationship with IE Music. This will enable us to reach even more fans in Asia for all of IE Music's artists as well as directing them to Robbiewilliams.com“.

Contact Details:

Contact :Rupert Evans,Digimpro+44 20 7524 7820rupert.evans@digimpro.com, ,

Digimpro mixing with Robbie Williams

This morning at 08:30 local time we sent out a global press release over the wires to announce the launch of a new advertising campaign in Germany by Saatchi & Saatchi. Why did we do this? Well, because the main feature of the campaign is an online remix competition of Robbie Williams' new track 'Sin Sin Sin' - featuring Digimpro's unique technology.

The campaign, put together by Saatchi & Saatchi for Visa Europe, is the first to feature Digimpro's technology as its primary focus. The fact that 3 of biggest names in music, advertising and commerce are all turning to Digimpro to help reach out to fans shows the great potential of the technology we have.

Read the press release in full on the YourSpins blog.

YourSpins - open for business

Yesterday we put out a press release 'over the wires' - which always conjures up an image of someone sending a morse code message from an underground bunker for some reason! The general message in the press release was that YourSpins is open for business and that anyone can now register, listen to what is already on the site and start making their own mixes. However, we also announced the launch of diMaker.

diMaker is the software tool which allows artists and producers to create di files - these files being the 'creative masters' which allow people to interpret their compositions in their own way. The idea is that independent artists can now enjoy the benefits of having their tracks on YourSpins. We even provide free support for artists if it is the first time they have used this.

We hope that this will inspire many artists to make more di tracks and connect with a worldwide network of music fans.

diMaker available here.

YourSpins nearly there

We are getting ready to open up YourSpins to the public and at the same time start working on the Robbie Williams di track which will be available in early July. It will be a fully interactive version of his 'Sin Sin Sin' single, which will hold special interest for German fans. More news on this nearer the time.

One of the things we have done recently is to improve the blog players from YS. The blog players (or mini-players) are ways to allow the users to embed their mix, or anyone else's, straight into their own blog or website - including myspace. Here is an example, with the ringtone functionality added and also the mixer's name.

Quick update...

You may be wondering why the postings on here seem to have dried up of late. Well, the answer can be found on our blog at http://yourspins.blogspot.com

Yes, we have 2 blogs now. This one will remain the focus of all general Digimpro news, and the other will have specific updates and news related to the online community YourSpins.

Although there is much happening over there (we are nearly through with the redesign and will invite beta people in a matter of days) there are also great things happening over here. Not least of which is an exciting project with Saatchi & Saatchi and Robbie Williams. More news to come here very shortly, but this is a big one!

In other news, the BBC have launched something called a Musicube. Here is mine. it seems to me that this novel way of navigating around their audio archives could be applied to other sites too.

MySpacecide

Another glum story about MySpace. It seems that not all the members on there are as active as others. In an article about people killing-off their MySpace personas and pages, there is a story about a weblog which lists MySpace members as they die. Makes for morbidly compelling reading.

Tom, again!

After last week's T-shirts having a go at myspace Tom - a more forlorn T-shirt, also related to Tom's auto-friendship on myspace.